Projects
Dive into a selection of creative projects and strategic campaigns that define my professional style. These works showcase how I translate strategic thinking into creative approaches.
1
SMP Social Media Project
My team and I worked with South Mountain Partnership for a semester-long project. The project had many components, we conducted research, met with the client multiple times, developed both a Work Plan and a Proposal, which led us to finally developing our strategy of creating a variety of social media content to improve SMP’s public outreach. You can overview the Proposal my team and I developed and two examples of the Social Media videos I created and edited.
2
Communication Studies Open House
My team and I worked together to create a persuasive campaign for the Communication Studies program for the University Open House. The project's main goal was to provide a full campaign that could be implemented with the objective of increasing the number of people interested in the program. In this way, we conducted research, analyzed the audience, developed campaign goals, strategies and materials. Here is the full presentation of our campaign, along with two brochures designed.
3
PR Plan for Shippensburg University's CASE
My team and I created a PR plan for the College of Arts and Sciences + Engineering at Shippensburg University. Our PR plan included research, audience personas, campaign goals, strategies, and branding. After several steps, we designed a full strategy for launching CASE’s Instagram with social media content. Here is the full presentation of our campaign, the Research Paper, and a sample of the CASE’s Instagram as a deliverable proposed.
